Spread soften butter all over the dough.
Mix brown sugar and cinnamon together in a bowl and spread evenly over the butter
Roll up dough as tight as you can.
Line a baking tray with paper
Cut cinnamon rolls in to 3cm thick (1.25inch) slice.
Arrange rolls on tray with just a little gap between each roll so once the rise and cook they will be touching
Cover cinnamon rolls and leave to rise for 30 minutes in a warm place.
Place in a 180°c (350°f) preheated oven on fan bake for 18 – 20 minutes or until golden on the edges
Let cool slightly then ice with cream cheese icing.